Violent Soho launch own beer
PRESS RELEASE:
In what could only be described as a dream come true for the boys from Mansfield QLD, today we’re proud to announce that Violent Soho have collaborated with Stone & Wood to create theirvery own beer –theEast Coast Crusher. To celebrate the release of their very own ambernectar, Violent Soho will be hosting a series of free launch parties across the country so fans can taste theirbrew.
The relationship between Violent Soho and Stone & Wood was born in late 2013 when the band dropped their video for“Dope Calypso”. The film clip saw a cameraman follow the band around Brisbane, justliving their day to day lives, which happened to include buying a case of Stone & Wood Pacific Ale. A few of the brewers at Stone & Wood were Violent Soho fans and reached out to the band show their gratitude. The relationship has been growingever since.
The East Coast Crusher is a Pilot Batch – meaning it’s an experimental collaborative brewwhichis rare, limited and,until now, never existed. The East Coaster Crusher is an Aussie unfiltered Kolschthat’s been dry hopped with Ella and Victoria’s Secretwhich hits your tastebuds with a floral punch up front then balances out with a refreshing bitterness.
On the collaboration, Stone & Woodsay:“Working with good, like-minded people from our community to brew good beer is what we’re about. The Violent Soho boys are our biggest fans and so we were stoked for them to be able to brew their own beer with us.”
And of course Violent Soho could not be more excited about the partnership:“People get to do collaborations with companies all the time but very rarely do you get to collaborate with the best in the industry. We feel like the luckiest dudes in the world that we got to hand craft our own beer with Stone & Wood in the Byron Bay Brewery. We cannot wait for everybody to try our East Coast Crusher.”
To celebrate this momentous occasion,the band will be hosting a series of launch parties across the country justbefore they head off on their massive headline tour throughout October and November.Come along to one of the below local watering holes on Thursday 13 October for an exclusive first taste of Violent Soho x Stone & Wood East Coast Crusher. The first 50 people to show their ticket receipt for the October/November tour will get their first tastecourtesyof Violent Soho!Note: entry to the launches is strictly18+.
A limited number of cartons of East Coast Crusherwill be available later in the month on the Stone & Wood website. Sign up to the Violent Soho newsletter at violentsoho.com by October 16 to get exclusive first access first to the beer.
Stone &Wood have dropped a teaser video about the collaboration which you can check out here.
This announcement also coincides with the release of Violent Soho’s new single “No Shade”, lifted from their ARIAchart topping album,WACO. Carrying the suburban charm Mansfield’s favourite sons have become so well loved for, “No Shade”drawls into your ears with Boerdam’s familiar vocal asking, “tell me when you wanna get out, this ceremony’s getting me down…”. The sparseness of the track brings you in then wraps you in ashredding guitar blanket as it smashes into the chorus.
“No Shade”available now from all good digital retailers and streaming services.