News July 14, 2021

The Veronicas to host new TikTok series to discover next recording artist

Reporter

The Veronicas are set to star in a new TikTok docu-series and music competition to discover the nation’s best up-and-coming recording artist.

Presented by Samsung Galaxy, UNDSCVRD will feature the Australian pop duo as mentors, with social media personality and DJ Ben Gerrans hosting the series.

The series will document the journey of five TikTok artists as they work alongside industry professionals to create their own original single and music video.

The Veronicas and producer James Angus will work alongside each contestant on a one-on-one basis, helping each act shape their craft and obtain essential industry knowledge along the way.

The competition will also contain a caveat that allows each UNDSCVRD contestant to maintain complete ownership of their masters and all associated content from the series, with each artist having the opportunity to release the single and accompanying music video.

UNDSCVRD will conclude with a physical event in Sydney this October that sees all five acts perform their single live for TikTok, with the winner also performing a three-song set to open for The Veronicas.

The winner will also go on to record and release a five-track EP with James Angus and artist management and label service specialists Call & Response, who will provide distribution, social media management, asset creation and release planning.

The Veronicas said it was an honour to work with and guide rising independent artists.

“Samsung’s support for independent artists with UNDSCVRD is a huge opportunity for up- and-coming musicians to forge their own path, and we can’t wait to see what happens,” they added.

Garry McGregor, Samsung Electronics Australia’s vice president of mobile, said that the competition was a key part of the brand’s strategy to engage with younger audiences and foster emerging generations of Australian creators.

“Samsung Galaxy stands for innovation, exploration, freedom and pushing the boundaries of what’s possible. This is what drives us and it’s what our technology enables for our customers,” McGregor remarked.

“We are extremely excited to be launching UNDSCVRD with The Veronicas as mentors and to play a role in inspiring and nurturing the next generation of Aussie recording artists. We believe this series is going to surface up incredible talent that is pushing boundaries of what is possible, just like Samsung Galaxy.

“Most importantly, through UNDSCVRD we are giving the next generation of independent Aussie artists the chance to super-charge their music careers. We couldn’t be prouder of creating this once-in-a-lifetime opportunity for them.”

The four-week series broadcasts exclusively on TikTok from Thursday, September 9.