The Brag Media
News July 15, 2021

The Brag Media to release Tones And I Rolling Stone Australia cover as limited-edition NFT

The Brag Media to release Tones And I Rolling Stone Australia cover as limited-edition NFT

The Brag Media is releasing a limited-edition NFT (non-fungible token) of the first cover of the revived Rolling Stone Australia, featuring Tones And I, to celebrate the release of her debut LP Welcome To The Madhouse. 

The initiative coincides with the launch of The Brag Media’s new NFT Store, built in partnership with Euthereum-using blockchain platform Origin, and will mark the first time the masthead will release a cover as an NFT.

350 collectible NFT bundles, including a signed physical copy of the magazine and an exclusive Welcome To The Madhouse cassette, will be released on July 19 at 12pm (AEST) for $250 each, with the sale ending 24 hours later on July 20.

Each buyer will also have their name featured in an upcoming issue of Rolling Stone Australia in a double-page spread designed by the magazine’s creative director Katie Taylor.

In an Australian first, each NFT bundle will also be ARIA Chart accredited, meaning that each bundle sold will contribute to Welcome To The Madhouse’s success on the ARIA Albums Chart.

Luke Girgis, CEO of The Brag Media, highlighted the potential of the NFT to bolster Tones And I’s first-week figures and continue to support Australian artists.

“By minting an exclusive NFT of this cover to celebrate the issue and create a one of a kind collectible for the NFT community, we also have an opportunity to – hopefully – help Tones And I achieve the first-ever #1 ARIA album sold as an NFT on our new store,” Girgis said.

ARIA CEO Annabelle Herd celebrated The Brag’s push to evolve the way music sales are recorded in Australia.

“It’s no surprise to see a forward-thinking step like this taken by a brand as iconic as Rolling Stone Australia, allowing fans to further engage with the artists they love,” Herd remarked.

“Congratulations to Tones And I and The Brag Media for making it happen.”

The Brag Media, which also publishes Tone Deaf, The Industry Observer and Don’t Bore Us in addition Rolling Stone Australia, recently announced its plans to open a new multi-purpose music venue and recording facility in Marrickville.

Last month, the company also announced its expansion to New Zealand and revealed redesigns for three key mastheads, as well as doubling down on its email newsletter platform The Brag Observer.


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