ARIAs favourite Tones And I named YouTube’s Artist on the Rise
She’s the first Australian to be given the honour, joining names including Maggie Rogers, DaBaby, Rosalia and Jessie Reyez.
“The program promotes a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces,” explains YouTube on its official blog.
“The Artist on the Rise Trending tab also features three songs a week from emerging artists that are making a significant impact on YouTube.”
Tones And I has seen her YouTube channel grow to 636,000 subscribers from just 8,000 July 2019.
Her viral hit ‘Dance Monkey’ has spent nine weeks atop YouTube’s Global Music Chart.
“This song is WOW. The video has taken the world by storm and I think we can all now see the way Tones and I shines,” said global head of music at YouTube, Lyor Cohen.
“I tried to come up with own ‘Dance Monkey’ routine and let’s just say no one is begging to see me dance just one more time, and I should probably stick with being a record executive.
“We are excited to have Tones and I as our first Australian Artist on the Rise and to be a part of what comes next.”
Tones And I is nominated for eight categories at the 2019 ARIAs including Best Female Artist, Best Breakthrough Artist, Best Pop Release and Song of the Year.