How much would Tones And I make from one billion YouTube views?
‘Dance Monkey’ has officially joined YouTube’s Billion Views Club.
This comes three months after the track was certified a billion streamer by APRA AMCOS on all major streaming services, the fastest Aussie song to reach the milestone.
The video, which grew out of a concept by Tones And I, was shot by Melbourne-based production company Visible Studios at Eynesbury Golf Course in Victoria.
Just how much would Toni Watson and her team pocket from one billion YouTube views?
It’s hard to say, because the figure depends on who she partnered with, where and when those views took place, and how much the contract states in terms of royalties per 1,000 views.
Generally, the ballpark is US$1 for every 1,000 views.
Napkin estimates suggest ‘Dance Monkey’ made US$1 million from YouTube – but that also depends on how long the video was viewed and if users clicked on an ad, which pays more.
On hearing the latest news, Tones said, “I can’t believe ‘Dance Monkey’ has hit 1 billion views! I had so much fun making this video. Thank you to everyone for watching.”
In 2012, Korean singer Psy’s ‘Gangnam Style’ made $870,000 when it became the most popular YouTube video of all-time, at that time, with nearly 900 million views.
But the track went on to make $8 million from downloads, endorsements, and commercials.
Luis Fonsi and Daddy Yankee’s ‘Despacito’ and Wiz Khalifa and Charlie Puth’s ‘See You Again’ had more views, but these wouldn’t necessarily have made more money, depending on the deal.
Tones And I and YouTube have had a long relationship. ‘Dance Monkey’ was first featured in the platform’s Artist on the Rise program in August last year.
As part of the program, a released clip explores the singer and songwriter’s rise to fame.
‘Dance Monkey’ also reached the YouTube Top Songs chart in over 50 countries and territories during its long peak, reaching the #1 slot in 26 global markets.
Tones And I has amassed 2.59 billion views over the past 12 months, seeing massive views in the US (182m), Indonesia (175m), Mexico (168m), Brazil (155m) and France (128m).
Tones And I’s official channel has earned 3.2 million subscribers over the past 12 months alone.