Ticketek Australia revamps its website, shares global rollout plans

With the Australian live industry slowly taking its steps back to recovery, local ticketing agency Ticketek has ensured it is in step.

In the nine months since the live sector closed down on March 13, its parent company TEG has doubled down on its investments in data and technology.

There was a review and re-development of the eCommerce platform, a comprehensive upgrade of its data platform, and the introduction of an advanced digital marketing technology platform.

All of these, TEG said, have been designed to improve customer experience, increase conversion rates and drive more ticket revenue for its venue and promoter clients.

The first phase was delivered this week with the launch of a new look Ticketek website and app. Both feature a new design and layout, while the logo has been given a modern revamp.

The work is already paying off with site conversion rates increasing by over 50% in New Zealand, where the new website was released in November.

Cameron Hoy, TEG’s global managing director of ticketing, said the COVID pandemic provided Ticketek with a rare opportunity to focus on re-engineering a range of areas that the usual operating speed of the business doesn’t allow for.

“2020 has been a challenging year for the entire live industry but it has allowed Ticketek a rare operational pause to accelerate the development of several key technology projects including enhancements to our customer platforms, developing an even deeper understanding of our 16 million customers through our data and analytics division, and supercharging our marketing capabilities with a new cutting edge marketing technology platform,” he said.

The result of this, Hoy continued, provides our customers with the most seamless event ticket discovery and purchasing experience available to ensure they discover and purchase tickets to more of the live content they love most.

“Which in turn means our partners have the opportunity to sell more tickets than ever before.”

Underpinning the new eCommerce platform is the integration of its new digital marketing platform to unlock the value of its customer database through the delivery of more personalised, automated and targeted communications, across more channels.

Ticketek also ramped up its global expansion with the set-up of Ticketek UK earlier this year.

The new re-engineered platform and brand will be rolled out across Ticketek’s operations in Singapore, Malaysia and the Philippines, a market where live entertainment is rapidly growing.