The Brag Media expands deal with Rolling Stone publisher
The Brag Media, one of Australia’s leading music and entertainment publishers, has today secured a landmark audience representation deal with Penske Media Corporation.
As part of the deal, The Brag Media will exclusively represent digital audiences in the ANZ region for 14 titles across entertainment, music, sports, fashion and lifestyle.
A diverse selection of titles are featured in the arrangement including Billboard, ARTnews, Deadline, IndieWire, SheKnows, The Hollywood Reporter, Vibe and several more titles.
The Brag Media said the new deal extends its reach to a total of 4.5 million monthly unique views — making the portfolio one of the largest and most diverse cultural media offerings in the market.
“PMC publishes premium brand-safe content and employs some of the best journalists in the world,” The Brag Media CRO Joel King said. “This partnership will allow us to offer high-impact programmatic solutions at scale to our agency clients.”
After cornering the music market in Australia and New Zealand, the addition of these new titles furthers The Brag Media’s push into the lifestyle and entertainment categories.
The Brag Media CEO Luke Girgis (pictured, above) added: “Having grown The Brag Media to the largest music publisher in Australia, and recently launching our newsletter network across multiple cultural niches, this new deal to represent the world’s most premium and iconic titles continues The Brag Media’s growth beyond music into entertainment and lifestyle.
“I am so proud of the relentless hard work our team has put in over the last four years to get us to this point,” Girgis continued. “This deal is just the start of a new chapter for The Brag Media in other categories, experiences and apps for our fans.”
As reported by TMN last September, Penske Media and MRC teamed up for two new joint ventures covering publishing and content respectively.
The news came from PMC CEO Jay Penske and MRC CEOs Asif Satchu and Modi Wiczyk, who also revealed that both companies will hold significant ownership of the new JVs.
The first joint venture brings together several heritage music publications, with Penske’s Rolling Stone, Music Business Worldwide and Variety to now fall under the new Penske Media umbrella alongside MRC’s Holywood Reporter, Billboard and Vibe.