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TikTok, for so long an outlier with the music industry, is now fully signed up with the world’s biggest music company, Universal Music Group.

A spokesperson for TikTok in Sydney confirms content from Australia and New Zealand will be covered under the new arrangement.

Photo and video sharing app Snapchat has begun testing a new music feature exclusively in Australia.

According to a proposal agreed upon by both companies, Microsoft would buy TikTok in the United States, Canada, Australia, and New Zealand.

TikTok has offered the olive branch to the music industry and is said to be considering a strategic sale which would make its U.S. critics happy.

Spotify wants a piece of the Stories action first made popular by Snapchat.

Should artists and industry organisations abandon Facebook when it comes to long-form video content? Experts say yes.

Facebook will roll out its strategic threat to YouTube, Amazon, and Netflix tomorrow with a few original shows, as well as videos from other creators.