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Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

The Weeknd spent big on his Super Bowl half-time performance. He's not the only one. As a business, pop isn't for the faint-hearted.

By Lars Brandle - Feb 12, 2021
Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

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Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

The Weeknd spent big on his Super Bowl half-time performance. He's not the only one. As a business, pop isn't for the faint-hearted.

By Lars Brandle - Feb 12, 2021