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Monash University

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How AMIN & Monash University helped BIGSOUND understand the nuances of cultural change through smoking

How AMIN & Monash University helped BIGSOUND understand the nuances of cultural change through smoking

By using smoking as a motif for the way multiple initiatives are required over an extended period of time to shift a deeply entrenched norm, we understood that no one person or movement is the solution. 

By Staff Writer - Sep 7, 2018
How AMIN & Monash University helped BIGSOUND understand the nuances of cultural change through smoking

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How AMIN & Monash University helped BIGSOUND understand the nuances of cultural change through smoking

By using smoking as a motif for the way multiple initiatives are required over an extended period of time to shift a deeply entrenched norm, we understood that no one person or movement is the solution. 

By Staff Writer - Sep 7, 2018
THE MUSIC NETWORK NEWSLETTER

Reporting from inside the Australian music business since '94.

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