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Monash University
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How AMIN & Monash University helped BIGSOUND understand the nuances of cultural change through smoking
By using smoking as a motif for the way multiple initiatives are required over an extended period of time to shift a deeply entrenched norm, we understood that no one person or movement is the solution.
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How AMIN & Monash University helped BIGSOUND understand the nuances of cultural change through smoking
By using smoking as a motif for the way multiple initiatives are required over an extended period of time to shift a deeply entrenched norm, we understood that no one person or movement is the solution.