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Singing in the shower: Universal Music Group, Aloft Hotels, launch artist discovery Project: Aloft Star in Europe
The prize includes the release of a single through a UMG label, the production of a video to accompany the single, and dedicated A&R mentoring from UMG executives.

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Singing in the shower: Universal Music Group, Aloft Hotels, launch artist discovery Project: Aloft Star in Europe
The prize includes the release of a single through a UMG label, the production of a video to accompany the single, and dedicated A&R mentoring from UMG executives.