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Kristy Rosser

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Live Music Is Becoming a Key Loyalty Tool for Brands, Live Nation Study Shows

Live Music Is Becoming a Key Loyalty Tool for Brands, Live Nation Study Shows

According to new research from Live Nation, an overwhelming majority of Australian live music fans would sign up for or switch loyalty programs to access live music perks.

By Lauren McNamara - Sep 14, 2026
Live Music Is Becoming a Key Loyalty Tool for Brands, Live Nation Study Shows

News

Live Music Is Becoming a Key Loyalty Tool for Brands, Live Nation Study Shows

According to new research from Live Nation, an overwhelming majority of Australian live music fans would sign up for or switch loyalty programs to access live music perks.

By Lauren McNamara - Sep 14, 2026
Live Music Drives Deeper Brand Connection with Gen Z, Study Finds

Live Music Drives Deeper Brand Connection with Gen Z, Study Finds

Live music is emerging as one of the most powerful ways for brands to connect with Gen Z, according to new research from Live Nation.

By Lauren McNamara - Apr 1, 2026
Live Music Drives Deeper Brand Connection with Gen Z, Study Finds

News

Live Music Drives Deeper Brand Connection with Gen Z, Study Finds

Live music is emerging as one of the most powerful ways for brands to connect with Gen Z, according to new research from Live Nation.

By Lauren McNamara - Apr 1, 2026
Bank of New Zealand Secures Naming Rights to New Waikato Regional Theatre

Bank of New Zealand Secures Naming Rights to New Waikato Regional Theatre

Bank of New Zealand has secured the naming rights to the Waikato Regional Theatre, thanks to a new partnership with Live Nation New Zealand. 

By Lauren McNamara - Jan 13, 2026
Bank of New Zealand Secures Naming Rights to New Waikato Regional Theatre

News

Bank of New Zealand Secures Naming Rights to New Waikato Regional Theatre

Bank of New Zealand has secured the naming rights to the Waikato Regional Theatre, thanks to a new partnership with Live Nation New Zealand. 

By Lauren McNamara - Jan 13, 2026