Gen Z
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Live Music Drives Deeper Brand Connection with Gen Z, Study Finds
Live music is emerging as one of the most powerful ways for brands to connect with Gen Z, according to new research from Live Nation.

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Live Music Drives Deeper Brand Connection with Gen Z, Study Finds
Live music is emerging as one of the most powerful ways for brands to connect with Gen Z, according to new research from Live Nation.
![Pandemic increases listening gulf between Australian Millennials and Gen Zs [report]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2Findustrial-strength-survey-music-listening-rises-for-aussies-national-inquiry-on-arts-cuts-begins-aus-digital-music-provider-secures-dollar51m-wam-announces-higher-note.jpg%3Fv%3D1778467887837&w=3840&q=75)
Pandemic increases listening gulf between Australian Millennials and Gen Zs [report]
Young listeners now play an active role in amplifying new artists & forming communities that make tomorrow’s hits.
![Pandemic increases listening gulf between Australian Millennials and Gen Zs [report]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2Findustrial-strength-survey-music-listening-rises-for-aussies-national-inquiry-on-arts-cuts-begins-aus-digital-music-provider-secures-dollar51m-wam-announces-higher-note.jpg%3Fv%3D1778467887837&w=3840&q=75)
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Pandemic increases listening gulf between Australian Millennials and Gen Zs [report]
Young listeners now play an active role in amplifying new artists & forming communities that make tomorrow’s hits.

'Audio is healing' & other insights from Spotify's Culture Next Report
76% of Millennials and Gen Zs said they use audio to reduce stress levels.

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'Audio is healing' & other insights from Spotify's Culture Next Report
76% of Millennials and Gen Zs said they use audio to reduce stress levels.

Survey: Gen Z and Millennials lack faith in traditional institutions
The Brag Media (Rolling Stone Australia, Tone Deaf, The Brag and more), connected with over 5,000 Australian music fans, predominantly Gen Z and Millennials, to ask them about their spending habits and financial literacy.

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Survey: Gen Z and Millennials lack faith in traditional institutions
The Brag Media (Rolling Stone Australia, Tone Deaf, The Brag and more), connected with over 5,000 Australian music fans, predominantly Gen Z and Millennials, to ask them about their spending habits and financial literacy.