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Ben Mackriell

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What can music learn from the data-defined sports industry?

What can music learn from the data-defined sports industry?

Using his 12 years in the sporting industry, Ben Mackriell, EVP Perform Head of OptaPro, offered up lessons on how data can change culture at FastForward Amsterdam. Using his years as a professional…

By Poppy Reid - Feb 18, 2019
What can music learn from the data-defined sports industry?

News

What can music learn from the data-defined sports industry?

Using his 12 years in the sporting industry, Ben Mackriell, EVP Perform Head of OptaPro, offered up lessons on how data can change culture at FastForward Amsterdam. Using his years as a professional…

By Poppy Reid - Feb 18, 2019
THE MUSIC NETWORK NEWSLETTER

Reporting from inside the Australian music business since '94.

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