Sync Watch: Tkay Maidza helps Coke to ‘Make It Yours’
Coke splashed into 2019 with a brand new campaign, commissioning a bespoke recording by Australian singer-songwriter and rapper Tkay Maidza.
‘Make It Yours’ is incredibly catchy, and perfectly aligns with Coke’s bright new slogan. The supporting creative is bright, fun and fruity. Watch the 30-second spot below.
Brand: Coca-Cola South Pacific
Campaign: ‘Make It Yours’
Artist: Tkay Maidza
Track: ‘Make It Yours’
Label: Universal Music Australia/Dew Process
Publisher: Kobalt, Direct
Agency: Winnin Inc