Sync Watch: Tkay Maidza provides the soundtrack for Usain Bolt’s next victory, plus two Aussie acts get very different Melbourne syncs
Tkay Maidza x Champagne MUMM
Brand / Production:Champagne MUMM’s “next Victory” campaign featuring Usain Bolt
Agency / Broadcaster:Buzzman Paris (Agency) / Frédéric Schindler (Music Supervisor)
Artist:Tkay Maidza
Writers:Tkay Maidza, Salva
Label:Kitsune
Publisher:Stellar Songs/EMI (Tkay Maidza), Pulse Music (Salva)
The sync deal was done out of France via Tkay’s European label Kitsune.
Harry AngusxVisit Melbourne
Brand / Production:Visit Melbourne’s latest tourism campaign, “A Twist At Every Turn”
Agency / Broadcaster: Clemmenger Melbourne
Production company: Revolver / Will O’Rourke
Director: Gary Freedman
Artist:Harry Angus
Publisher:Gaga Music
Marking the city’s first campaign since 2011, the ’A Twist at Every Turn’ platform aims to bring to life Melbourne as a city that is defined by its sense of discovery and immersive nature.
LadyhawkexFoxtel
Brand / Production:Foxtel / Arena
Agency / Broadcaster:SoundSauce
Artist:Ladyhawke
Writers: Phillipa Brown and Pascal Gabriel
Label:Universal Music Australia
Publisher:Warner/Chappell Music & EMI Music
SoundSauce works closely with Foxtel entertainment channels. Came from briefs with pitching and Foxtel own creative team to find the perfect song for the new season of Real Housewives of Melbourne promo.
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