Sync Watch: Big Shaq soundtracks one of 2018’s best ads, while breakthrough artist SYDE lands deal with Visa

SYDE x Visa

Brand / Production: Visa Australia’s ’Visa Checkout’ campaign

Agency / Music supervisor: Clemenger BBDO Sydney / Karl Richter at Level Two Music

Artist: SYDE

Track: ’Above The Clouds’ (feat. Olivia Reid)

Writers: William Hyde, Mitchell Stephens (SYDE) and Olivia Reid

Publisher / Label: Unpublished (Copyright Control) / Dew Process/UMA 

After receiving a detailed creative brief from the music supervisor, the bands’ label Dew Process pitched ’Above The Clouds’ in for consideration. This license comes at a perfect time for the 18-year-old Victorian duo, a mere four weeks after the release of the song.

William Barton x ’Dundee’

Brand / Production: Official trailer for Rimfire Films release ’Dundee’

Agency / Music supervisor: Music Sales US 

Artist: William Barton

Track: ’Birdsong At Dusk’

Writers: William Barton

Publisher / Label: Music Sales Corp on behalf of G. Schirmer Australia Pty Ltd

A trailer has surfaced for an upcoming Dundee instalment, ‘The Son of a Legend Returns Home’, and the interweb is full of speculation asking when the bloody hell it is coming. As the opening aerial shot shows Dundee’s American son standing atop the rocky ranges, a vocal snippet of William Barton’s ‘Birdsong At Dusk’ can be heard. The evocative chant, performed by the ARIA Award-winning composer himself, adds a spiritual element to the comedic affair, chock-a-block full of cameos from Aussies making it big in Hollywood. 

Big Shaq x Lynx

Brand / Production: Lynx’s new Australia-themed fragrance 

Agency / Music supervisor: Gaga Music and Emotive Content 

Artist: Big Shaq

Track: ’Man’s Not Hot’

Writers: Michael Dapaah, JME, Krept & Konan, Lethal Bizzle, Chip

Publisher / Label: Gaga Music / Universal Music

Director Zane Pearson and creative agency Emotive Content had a clear vision for the campaign and the track contributing to communicating that to the audience - ’Man’s Not Hot’. The tracks works so perfectly because it adds just the right amount of humour and bravado to elevate the scene and our teenage protagonist in his quest for love!

Kanye West x Toyota

Brand / Production: Toyota’s 2018 Camry campaign ’Defy Expectation’

Agency / Music supervisor: Music Mill

Artist: Kanye West

Track: ’Black Skinhead’

Writers: Kanye West, Guy-Manuel de Homem-Christo, Thomas Bangalter, Malik Jones, Cydell Young, Elon Rutberg, Wasalu Jaco, Sakiya Sandifer, Mike Dean, Derrick Watkins

Publisher / Label: Def Jam Recordings

Kanye brings the noise as Toyota re-target their 2018 Camry model.

Eric Carmen x Stan Australia

Brand / Production: Stan Australia 2018 campaign

Artist: Eric Carmen

Track: ’Hungry Eyes’

Writers: Franke Previte, John DeNicola

Publisher / Label: Sony Music / Universal Music Publishing and Sony/ATV

Manchester Orchestra x CGU

Brand / Production: CGU’s "Australian As It Gets" campaign

Agency / Music supervisor: The Monkeys / Level Two Music

Artist: Manchester Orchestra

Track: ’Maze’

Writers: John Andrew Hull

Publisher / Label: Control / Vector Management

Grouplove x Sunsuper

Brand / Production: Sunsuper 2018 campaign

Agency / Music supervisor: Rumble / Level Two Music

Artist: Grouplove

Track: ’Welcome to Your Life’

Writers: Gleason/Hooper/Rabin/Wessen/Zucconi

Publisher / Label: Warner Chappell / Warner

This was just rolled over for another year because client loved the results and reception of the TVCs.