Sync Watch December 8, 2017

Sync Watch: Solomon Grey soundtracks Simon Baker’s directorial debut, while summer is all about fast food and new undies

Staff Writer

The Music Network

Sync Watch: Solomon Grey soundtracks Simon Baker’s directorial debut, while summer is all about fast food and new undies

Big Head Todd & The MonstersxKFC

Brand / Production:KFC New Zealand “Summer’s Better When It’s Finger Lickin’ Good”

Agency / Music supervisor:Music Mill

Artist:Big Head Todd & The Monsters

Track: ’Boom Boom’

Writers:John Lee Hooker

Publisher / Label:Conrad Music/Jewel

As part of KFC New Zealand’s summer campaign (supervised by Music Mill’s Donna Fitzhenry), MusicSalesCreative delivered the blues-rock classic ‘Boom Boom’ (penned by John Lee Hooker). With crescendo guitars and such suggestive lines as “I love the way you walk”, the song syncs nicely with the ad’s comical visuals, featuring a bathrobed man strutting his way to a suburban pool party. The brand campaign will run for 3 months across New Zealand on TV, online, cinemas and in-store.

Solomon GreyxRoadshow Films

Brand / Production:Roadshow Films ’Breath’

Agency / Music supervisor:Roadshow Films

Artist:Solomon Grey

Track: ’Glas/Green’

Writers:Joe Wilson, Tom Kingston

Publisher / Label:Decca Records / Universal Music Australia

Simon Baker makes his directorial debut in the brand new adaptation of Tim Winton’s award-winning novel ’Breath’. In this premiere trailer accompanied by Solomon Grey, we are introduced to the world of the story as envisaged by Baker. The engaging intensity of the trailer combine perfectly with the track’s spacious feel. ’Breath’ is in cinemas May 3 2018.

Thirty Seconds To Mars xChannel 7

Brand / Production:Channel 7’snew show “Australian Spartan”

Agency / Music supervisor:Channel 7

Artist: Thirty Seconds To Mars

Track: ’Walk On Water’

Writers:Jared Leto

Publisher / Label:Interscope Records / Universal Music Australia

The track is a sync gem for any high energy campaignand compliments the creative perfectly. The spot has already kicked off and will beon our TV’s right throughuntil March!

’What A Difference A Day Made’ xFoxtel

Brand / Production:Foxtel “25 Days of Drama”

Agency / Music supervisor:Foxtel

Artist:Dinah Washington

Track:’What A Difference A Day Made’

Writers:Maria Grever, Stanley Adam

Publisher / Label:Verve Music Group / Universal Music Australia

Foxtel have dipped into the Verve Records catalogue for their 2017 Christmas promo reel. The campaign, “25 Days Of Drama,” features a snapshot of 2017’s best dramas accompanied by the Dinah Washington classic “What A Difference A Day Made”. The versatile track matches seamlessly with the creative as it leaps through a variety of scenes, adding a sense of carefree optimism to the spot.

Martin SolveigxBonds

Brand / Production:Bonds “Light It Up This Christmas With Bonds!”

Agency / Music supervisor:SyncHouse

Artist:Martin Solveig

Track:’All Stars’

Writers:Martin Picandet, Amanda Warner, Peter Wade

Publisher / Label:Universal Music Australia

Everyones favourite undies brand Bonds have selected the Martin Solveig banger “All Stars”to drive their summer campaign. The punchy spotwas produced by Leo Burnett Melbourne and will be appearing on TV and Online across Australia and New Zealand from now until May!

SŸDExVisa

Brand / Production:Visa

Agency / Music supervisor:Clemenger BBDO Sydney/Karl Richter (Level Two Music)

Artist:SŸDE

Track:’Above The Clouds’ (ft. Olivia Reid)

Writers:William Hyde, Mitchell Stephens, Olivia Reid

Label:Dew Process / UMA

After receiving a detailed creative brief from the music supervisor, the bands’ label Dew Process pitched “Above The Clouds” in for consideration. This license comes at a perfect time for the 18 year old Victorian duo, a mere 4 weeks after the release of the song.

Mia DysonxVolkswagen Australia

Brand / Production:VW Australia “The Passenger”

Agency / Music supervisor:Level Two

Artist:Mia Dyson

Track:’The Passenger’

Writers:Ricky Gardiner, James Osterberg (Iggy Pop)

Publisher / Label:Ricky Gardiner Songs / Hebbes Music Group

This is an extension of Volkswagen Australia’s national campaign (supervised by Level Two), which features a cover of Iggy Pop’s classic, ‘The Passenger’ (co-written by Ricky Gardiner), performed by Australian singer-songwriter Mia Dyson. With optimistic guitar chords and such travel-friendly lyrics as “I am a passenger / And I ride and I ride…”, the song is an ideal choice for the lively car spot – or any road trip for that matter. The Volkswagen campaign will run online and on television for 12 months. Music Sales represents Hebbes Music Group for sync and licensing in Australia and New Zealand.