Sync Watch: Mark Ronson, Shawn Mendes and Ayla help soundtrack big national campaigns
Mark Ronson x Optus
Brand / Production: Optus ‘Get Splashy’ campaign with Swimming Australia
Agency / Music supervisor: 72&Sunny
Artist: Mark Ronson Feat. Ghostface Killah, Nate Dogg & Trife
Track: ‘Ooh Wee’
Writers: Coffey & Hebb
Publisher: UMPG / Music Sales
Label: Warner / UMA
This fun, summer-drenched Optus ‘Get Splashy’ campaign highlights that Australian’s seemingly evolved to live on land after millennia living in the water. With the tagline ‘Swimming is what we do’, ‘Ooh Wee’ gives a quick snapshot of the partnership between Optus and Swimming Australia.
Shawn Mendes x Ford
Brand / Production: Ford SUV TVC – “Free Your SUV”
Artist: Shawn Mendes
Track: ‘There’s Nothin’ Holdin’ Me Back’
Writers: Mendes, Geiger, Friedman, Warburton
Publisher: UMPG / Mushroom / Warner Chapel & Sony/ATV
Label: ISL / UMA
Pitched by the UMPG licensing team, Ford in their latest SUV TVC use the high energy the Shawn Mendes track ‘There’s Nothing Holdin’ Me Back’ to ask the question; “When did the SUV become precious?”. Featuring puppers and doggos from all walks of life, Ford show their 2018 SUV range escaping into the wild and living life – because there’s nothing holding you back!
‘Confide In Me’ x Foxtel
Brand / Production: Foxtel’s long-awaited remake of the classic legendary tale of the Picnic At Hanging Rock
Agency / Music supervisor: SoundSauce Licensing
Artist: Elana Stone re-record
Track: ‘Confide In Me’
Writers: David Seaman/Stephen Anderson/Barton Owain
Publisher: Universal Music Publishing / Musiqware
Foxtel were looking for an iconic song that could be stripped back to fit with the haunting style of the story of A Picnic At Hanging Rock.
AB Original x Monash University
Brand / Production: Monash University’s “If You Don’t Like It, Change It” promo video
Agency / Music supervisor: Y&R / Level Two Music
Artist: AB Original
Writers: Briggs & Rankine
Publisher: Sony ATV
Label: Golden Era Records
Level Two Music supervised this confronting piece for Monash University featuring the latest song from A.B Original called “Blaccout”. It’s created a lot of discussion and awareness online – check it out!
OKENYO x VicHealth
Brand / Production: VicHealth’s “This Girl Can” campaign
Agency / Music supervisor: The Shannon Company / Level Two Music
Artist: OKENYO, Miss Blanks & Jesswar
Track: ‘WOMAN’S WORLD 2.0’
Writers: OKENYO, Towers, Vandermuelen, Koroi
Publisher: Native Tongue
Label: Elefant Traks
‘WOMAN’S WORLD 2.0’ was the perfect song for Vic Health’s “This Girl Can” campaign, which encourages women to be active and stay fit and healthy. VicHealth launched the campaign on 26 March at Melbourne’s Federation Square and OKENYO was in attendance to show her support for the worthy message.
We're celebrating women who are all kinds of active – no matter how well they do it, how they look or how sweaty they get.
Posted by This Girl Can VIC on Saturday, 24 March 2018
‘Throw Your Arms Around Me’ x NRMA
Brand / Production: NRMA ‘Help Is Who We Are’ campaign
Agency / Music supervisor: Level Two Music and Ayla
Artist: Ayla re-record
Track: ‘Throw Your Arms Around Me’
Writers: Hunters & Collectors
Publisher: Mushroom Music Publishing
It’s an iconic Australian song that everyone no doubt feels a connection to, and works perfectly for NRMA’s national (excl. Vic.) ‘Help Is Who We Are’ campaign. It’s a pretty big moment for Hunters & Collectors too, who have never considered approving an ad campaign for this song previously.
Sync-ready Spotlight: King Princess – ‘1950’
Label: Sony Music Entertainment
Writers: Mikaela Straus, Nick Long
King Princess is not afraid to bare her soul – she takes complicated feelings and turns them into a simply beautiful tune. The theme of unrequited love is no stranger to music; however, King Princess refreshingly, delicately, and effortlessly delivers us an experience into all of the emotions associated with the moments and struggles of falling in love. Perfect for any love scene.
Licensing enquiries contact: firstname.lastname@example.org