The Brag Media
Sync Watch November 14, 2018

Sync Watch: A trio of syncs kick of Channel Ten’s rebrand

Sync Watch: A trio of syncs kick of Channel Ten’s rebrand

Broods x Channel Ten

Brand / Production: 10Peach Launch Promo

Artist: Broods

Track: ‘Peach’

Writers: Georgia Nott, Caleb Nott, Thomas Schleiter

Label: Universal Music Australia

Publisher: Kobalt/Third Side Music

“As part of Channel 10’s first major rebrand in 27 years, Channel Eleven has been transformed into 10 Peach. With the aim to reach a younger audience, Brood’s new track ‘Peach’ was the perfect choice for the channel’s fresh track identity and theme.”

Demi Lovato x Channel 10

Brand / Production: 10Boss Launch Promo

Artist: Demi Lovato

Track: ‘Confident’

Writers: Demi Lovato, Ilya Salmanzadeh, Savan Kotecha, Martin Sandberg

Label: Island Records/Universal Music Australia

Publisher: BMG/Warner/Chappell/UMPG/Kobalt

“Channel 10 have rebranded their sub-channel One, to 10 Boss. Packed with attitude, the launch promo is driven by Demi Lovato’s edgy track ‘Confident’.”

Max Frost x Channel Ten

Brand / Production: Channel 10 Launch Promo

Artist: Max Frost

Track: ‘Good Morning’

Writers: Max Frost, David Embree, Michael Fitzpatrick, Tanner Underwood

Label: Warner Music

Publisher: Mushroom Music Publishing/Kobalt/BMG/Sony ATV

“Mushroom Sync pitched the track to Channel Ten for their confidential network relaunch. Beyond that, it was a collaborative effort to bring the campaign to life.”

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