Sydney-based marketing & PR agency Tropicool launches

Tropicool is a new creative marketing and PR agency determined to bring a new approach to band and brand campaigns.

Based in Surry Hills, Sydney, the collective experience of the team cuts across the fashion, music, beauty, lifestyle, food and beverage, and alcohol industries; encompassing publicity, brand management, experiential marketing, event management, and artist management.

Tropicool’s approach and brand networks were obvious in the campaign it conceptualised and activated the worldwide Rüfüs Du Sol album launch on a floating pontoon overlooking Sydney’s Opera House and Harbour Bridge.

The agency was set up by Paul Stix and Raul Gonzales.

Stix was founding director of creative music agency UNDR Ctrl and worked on campaigns by Nike’s “Play Gold” Socceroos global World Cup kit launch, Mixmag’s international live stream series and Baron Samedi’s “Summon The Baron” nightlife activations.

Gonzales is high profile in the Sydney hospitality and entertainment industries with an inside-and-out knowledge of food and beverage, music, fashion and lifestyle.

He has led key campaigns including the Coors Block Party activation and its expansion interstate, Miller Genuine Draft’s global series Miller Music Amplified, Nana Judy’s annual Splendour in the Grass estate activation and Sol Beer‘s Cantina Del Sol pop up eateries.

“We are excited to launch this collective of storytellers,” says Gonzales.

“Tropicool will offer great value for clients, bringing innovative and cost-effective concepts and campaigns to life, whilst creating real-time experiences for consumers and brands.

“We wanted to put together our respective experience in marketing and PR and create a one-stop-shop that specialises in the industries we are very passionate about.”

Heading up the Tropicool PR division is Angela Khoudair, a publicist for eight years, both in-agency and in-house.

She managed the public relations for online retailer The Iconic, and, more recently, senior publicist for top lifestyle PR agency, Portobello PR working on clients such as Abrand Jeans, The Critical Slide Society and Peppermayo.

Rounding out the Tropicool content team are photographer Ari Pashalis and videographer Andre Vasquez.