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News June 5, 2018

Study shows YouTube dominates for US teens, while Facebook drops alarmingly

Study shows YouTube dominates for US teens, while Facebook drops alarmingly

The music industry’s battle with YouTube over royalty rates is set to intensify after a new study by the Pew Research Centre found that YouTube is the platform of choice for American teenagers aged 13-17.

It rates 85% usage by the demo group, while Instagram is at 72% and Snapchat sits at 69%.

Facebook has dropped massively to 51% this year from 71% in 2015.

In 2015, Pew research put Instagram use at 52% and Snapchat at 41%.

Twitter and Tumblr remained the same in the past three years.

According to the study, use of social media has increased with the smartphone: 95% of American teens own or have access to one.

45% of teens say they are online on a near-constant basis.

However, there is no consensus on how social media impacts on the lives of teenagers.

31% put it at positive and 24% as negative, but 45% shrugged that it was neither.

In this, they are different to Australian 14-17 year olds.

In The Digital Me report by The Australian Psychological Society from last November, 60% rated YouTube as a positive experience, 58% with Instagram and 49% with Facebook.

Interestingly the Australian 14-17 demo hasn’t moved away from Facebook.

In fact, 80.8% said they used it, with YouTube at 72.4%, Instagram at 66%, Snapchat at 64.7% and Twitter at 27.6%.

The new US study can be found here, and Australia’s Digital Me here.

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