News December 5, 2017

Spotify Year In Music report: Aussie hip hop fans love their home grown stars

Spotify Year In Music report: Aussie hip hop fans love their home grown stars

Globally, hip hop is the most popular style as far as streaming consumers are concerned.

It makes up 25% of total consumption and 30.3% of all on-demand audio streams, while the second largest genre, rock, sits at 18.1%.

Last year 37% of music listeners used audio streaming services around the world – a figure which rose to 62% in the 16-24 age demographic.

So it’s not surprising that when Spotify Australia released its annual Year in Music lists – including top artists, albums, tracks and memorable moments of 2017 – Bliss N’Eso and Hilltop Hoods were in a predominant role.

Flume was the most streamed Australian artist of the year, but several emerging names as Amy Shark, Starley, Tash Sultana, Dean Lewis and Vera Blue also made their presence felt.

To absolutely no one’s surprise, Ed Sheeran dominated the Australian and global lists, with 47 million monthly listeners globally on Spotify.

÷ (Divide) album was the most streamed album of the year, both in Australia and worldwide, with 3.1 billion streams globally.

‘Shape of You’ became the most streamed track of all time on Spotify, now with over 1.4 billion streams globally.

An Australian even put together an “I Love Gingers” playlist – which featured 48 songs by Sheeran – while 598,347 Australians made playlists that have “love” in the title.

“This year’s headline results don’t come as a huge surprise – Ed Sheeran obviously had a massive year and is a streaming powerhouse, and the welcome addition of Taylor Swift to Spotify was always going to be received well by Australian fans (and positively reflected in streams),” music editor for Spotify Australia Peter Stevens told TMN.

In terms of what the data indicates about next year’s prospects, both Stevens and Spotify Australia senior music editor Alicia Sbrugnera both look to the streaming services’ Wrapped data for additional insights.

“Through the Wrapped data on our flagship A1 Hip Hop and Urban Flavour playlists, we are also seeing representation from up and coming artists such as Manu Crook$ and Carmouflage Rose, whom we see as a sign of things to come for local Hip Hop in 2018,” Stevens said.

“The Wrapped data on our Indie Mixtape playlist demonstrates our audiences appetite for local music, with 70% of the top 100 tracks coming from Australian artists – a positive sign for local artists and fans alike moving into 2018,” Sbrugnera added.

Most Streamed Artists in Australia

Ed Sheeran
Drake
Kendrick Lamar
The Chainsmokers
The Weeknd

Most Streamed Female Artists in Australia

Taylor Swift
Rihanna
Lorde
Selena Gomez
Adele

Most Streamed Male Artists in Australia

Ed Sheeran
Drake
The Weeknd
Kendrick Lamar
The Chainsmokers

Most Streamed Australian Artists

Flume
Sia
Sticky Fingers
Bliss n Eso
Hilltop Hoods

Most Streamed Australian Female Artists

Sia
Starley
Tash Sultana
Amy Shark
Vera Blue

Most Streamed Australian Tracks

‘Call On Me (Ryan Riback Extended Remix)’ – Starley
‘Chameleon’ – PNAU
‘Waves’ – Dean Lewis
‘Adore’ – Amy Shark
‘Moments’ (feat. Gavin James) – Bliss N Eso

Most Streamed Tracks in Australia

‘Shape of You’ – Ed Sheeran
‘Despacito – Remix’ – Luis Fonsi, Daddy Yankee feat. Justin Bieber
‘HUMBLE.’ – Kendrick Lamar
‘Castle On The Hill’ – Ed Sheeran
‘I’m The One’ – DJ Khaled

Most Streamed Albums in Australia

Divide – Ed Sheeran
DAMN. – Kendrick Lamar
More Life – Drake
Stoney – Post Malone
Starboy – The Weeknd

SPOTIFY’S GLOBAL YEAR IN MUSIC 2017

Most Streamed Artists

Ed Sheeran
Drake
The Weeknd
Kendrick Lamar
The Chainsmokers

Most Streamed Female Artists

Rihanna
Taylor Swift
Selena Gomez
Ariana Grande
Sia

Most Streamed Male Artists

Ed Sheeran
Drake
The Weeknd
Kendrick Lamar
Daddy Yankee

Top Five Breakout Artists

Camila Cabello
Harry Styles
Liam Payne
Lil Pump
Trippie Redd

Most Streamed Groups

Coldplay
Imagine Dragons
Maroon 5
Linkin Park
Migos

Most Streamed Tracks

‘Shape of You’ – Ed Sheeran
‘Despacito – Remix’ – Luis Fonsi, Daddy Yankee feat. Justin Bieber
‘Despacito’ – Luis Fonsi feat. Daddy Yankee
‘Something Just Like This’ – The Chainsmokers & Coldplay
‘I’m the One’ – DJ Khaled feat. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne

Most Streamed Albums

Divide – Ed Sheeran
More Life – Drake
DAMN. – Kendrick Lamar
Starboy – The Weeknd
Stoney – Post Malone

Emerging 2017 Genres

Melodic Power Metal
Chaotic Black Metal
Chillhop
Trap Latino
Future Funk
Jumpstyle
Serialism
Cinematic Dubstep
Vintage Swoon
Gamecore

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