Sony Music Australia and Christian Lo Russo launch label Arcadia Records

Sony Music Entertainment Australia and Christian Lo Russo have announced a new joint venture record label called Arcadia Records.

The new label will be the home for a range of new Australian artists that Lo Russo and Sony Music will sign, A&R, market, promote and release together.

“It’s been a wild ride since I kicked off my music career and I love that it has come full circle and I’m back with the Sony Music family,” said Lo Russo, Executive Director and Founder of The Artist Studio in Sydney.

“I’m stoked to join forces with Denis Handlin and the team who really get the vision, artistry and ethos of Arcadia Records, and the incredible artists that make The Artist Studio so special. I’m excited to help launch artist careers, but also play a part in building the network and community to drive the future of Australian music. I can’t wait to see what magic we create together.”

“Christian and Sony Music have a long history together and I am thrilled that he has decided to partner with our company for the Arcadia Records label,” added Denis Handlin AO, Chairman and CEO of Sony Music Entertainment Australia and New Zealand. “Christian’s creative vision and dedication is exceptional, and we look forward to working with him and the incredibly talented artists in their long-term career development.”

Lo Russo’s involvement in music began in 2004 as the principal songwriter, lead vocalist, and frontman of Sydney band Amy Meredith. They signed to Sony Music Entertainment Australia back in 2008.

Lo Russo soon found his focus moving to managing and developing the careers of other artists. He was involved in the early development of 5 Seconds of Summer, including co-writing songs for their debut EP and album.

He opened The Artist Studio in 2015, which became a nurturing recording studio and home for aspiring artists to connect with a network of artists, songwriters and producers. Notable artists included Sydney’s MAY-A, who is managed by Lo Russo and signed to Sony Music for Australia and New Zealand earlier this year.

Check out ‘Apricots’ by MAY-A:

This article originally appeared on The Industry Observer, which is now part of The Music Network.