The Brag Media
News August 15, 2023

Slow Clap Pivots as Multi-Services Music Company, Signs Gut Health (EXCLUSIVE)

Senior Journalist, B2B
Slow Clap Pivots as Multi-Services Music Company, Signs Gut Health (EXCLUSIVE)

Slow Clap is repositioning its activities as a fully-fledged music company with a range of artist and label services, The Music Network can exclusively reveal.

Based in Naarm/Melbourne, Cara Williams’ Slow Clap expands from its PR and management origins into a broad spectrum business offering its clients strategic marketing, communications, campaign management, promotions, and artist management / development.

To celebrate its fresh outlook, Slow Clap signs rising art-punks Gut Health to a management deal, joining a roster that includes punk rockers Private Function, which has been managed by Slow Clap managed since 2019.

It’s full-steam ahead for Gut Health, who are booked to showcase next month at Bigsound in Brisbane, then in October at SXSW Sydney.

Led by songwriter and vocalist Athina Uh oh, Gut Health is in great shape thanks to a busy 12 months which has included their debut EP release from 2022, Electric Party Chrome Girl, via Marthouse Records, support slots with the likes of The Black Lips, Mudhoney, and Babe Rainbow, and tours with These New South Wales and Cash Savage and the Last Drinks.

Gut Health, Williams enthuses, are “one of the most exciting bands to emerge from the Melbourne underground in a long time. They flip the script on what punk should be, are extraordinarily talented musicians, and care deeply for their community. We’re super excited to be working with them and can’t wait to keep sharing their art with the world.”

Gut Health

Critics and tastemakers have clamoured, including triple j Unearthed, which featured the act in January, praising its “raucous, catchy and riotous music, they are on the rise, and are proving themselves a force to be reckoned with.”

Repositioning the business to a multi-service music company was a natural progression for a venture that had already moved in those circles, explains Williams, Slow Clap founder and director.

“Slow Clap launched over four years ago, and since then the business’s services have expanded substantially,” she explains in a statement.

“The reality is, promotions has always been a relatively minor portion of our services – most of our external work — outside of artist management, which keeps us very busy — stems from project management, developing and leading integrated marketing campaigns / communication strategies, campaign management and consultancy for the wider music and arts industries.”

She continues, “we also work with local artists, promoters and labels to help them build out multi-channel marketing and audience engagement strategies.”

Slow Clap has recently worked with the likes of The City of Melbourne, Record Store Day, Reclink Community Cup, the City of Moonee Valley.

Private Function

Also, Slow Clap managed the start-to-finish release of Private Function’s headline-grabbing release 370HSSV 0773H, a world first scratch-to-play record and urine-filled “gold” liquid disc.

The recording entered the ARIA Albums Chart at No. 11, and entered the national vinyl and Australian albums surveys at No. 2.

As part of that campaign, the first 3,000 vinyls came with a scratchie cover, the winner of which would have their face printed on every album pressing to follow. The fun continues if you flip the title upside down.

It’s Private Function’s second album to chart, with Whose Line Is It Anyway? peaking at No. 9 in 2020. 

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