Hit & Triple M to launch made-for-radio festival series over summer

Listeners of Southern Cross Austereo’s Hit and Triple M radio networks will be treated to a huge series of live concert recordings this summer for Concert In The Clouds.

The series will see the two Australia-wide networks play some of the world’s biggest gigs, from Australia and around the globe.

Concert In The Clouds will see each network present headline performances, as well as sound checks, artist interviews, green room visits, and more to give listeners the feeling of really being at the gig.

SCA revealed that the likes of Black Eyed Peas, Taylor Swift, Keith Urban, Coldplay, Matchbox 20, Michael Jackson, Katy Perry, Rihanna, Ed Sheeran and Backstreet Boys will be heard on Hit.

Meanwhile, Triple M is set to feature concerts from acts like Nirvana,  Queen, Def Leppard, Cold Chisel, The Police, Australian Crawl, R.E.M, Kiss, Green Day, Bruce Springsteen, U2, Red Hot Chilli Peppers, AC/DC and Midnight Oil.

Concert In The Clouds will take place each Sunday in December, with Hit and Triple M DAB+ radio stations will also participate with live concerts that fit their music genre.

“We are incredibly excited to come together to produce this commercial radio first across all of our radio assets,” said Head of Music for Hit Network, Irene Hulme and Head of Music for the Triple M Network, Mickey Maher.

“Summertime and the festive season is traditionally a quiet time for radio with shows going on break so we thought why not create something totally unique for our listeners and lovers of live music.

“This is the perfect soundtrack for those long road trips, summer afternoon BBQs, parties and family get-togethers.”

The concerts will be on air from 12pm until 7pm on the first four Sundays in December, 2019. McDonald’s has been announced as the key commercial partner for the series.

“Concert in the Clouds offers our advertising partners a truly national opportunity to engage with listeners aged 25 to 54 on Hit and Triple M across our entire metro and regional network,” said SCA chief sales officer Brian Gallagher.

“The exclusive sponsor environments we are offering give advertisers a premium environment to showcase their brand and link to key concerts in the series.

U2 live in Brisbane last week / Facebook

SCA has revealed research suggesting that 87% of its audience consumes the same or more radio over the summer period.

“Radio is the most consumed media platform over the Christmas and summer period and Concert in the Clouds taps all our audience potential and the ability to maximise the impact of this audience lift,” added Gallagher.

“We have so far has a fantastic response from brands. We’re thrilled that McDonald’s has come on board as a major sponsor and there will be more sponsor announcements to come.”