Rock Posters hires former Live Nation exec to drive growth

Iconic outdoor agency Rock Posters is preparing for the return of live events after restrictions ease, naming entertainment marketer Marcus Seal as general manager.

Seal is a veteran in the biz, having held senior management and marketing positions at some of Australia’s most highly-regarded companies in Sydney and Melbourne including Sony and Shock.

Most recently he was head of marketing at The M Agency and, before entering the agency world, head of commercial marketing at the world’s largest live entertainment company, Live Nation.

“Quite simply, I’ve always used Rock Posters because they make a big impact and start a conversation quickly,” Seal said in a statement announcing his new gig.

The executive has also held2 board positions with ARIA, MERLIN and AIR.

Since 1986 the outdoor business has been at the forefront of the street poster and outdoor advertising industry, with well-established roots in the live music and comedy sectors.

An independently-held Australian company, Rock Posters has grown through innovation to become the largest national street poster network in Australia.

The company’s founder and CEO, John D’Aquino, said he’s excited about Seal’s appointment.

“I love the fact he has experienced the world of rock and roll and has also worked extensively with big, international brand partnerships in entertainment as well as government, specifically his tenure at the City of Melbourne,” D’Aquino said.

“Having a few agency years under his belt made him a great fit for Rock Posters.

“I am confident Marcus and the Rock Posters team Australia-wide will be doing great things together in years to come.”