The Brag Media
News October 9, 2018

Robyn gives Australian fans a world exclusive with new album

Robyn gives Australian fans a world exclusive with new album

Australian fans of Swedish pop performer Robyn who have been waiting eight years for her new solo album Honey.

It’s officially set for release on Friday, October 26.

But in a deal between Inertia Music and music tech company Nightlife Music, Australian fans will exclusively hear it in full a day ahead.

The performer has allowed three simultaneous listening parties at The Wickham Hotel in Brisbane, the Beresford in Sydney and the Village Belle in Melbourne.

Justin Cosby, A&R director at Inertia Music, said Robyn’s return had become an international social media phenomenon, so securing an exclusive, shows just how highly she regards her Australian fans.

“Robyn is such an extraordinary artist and we are so proud to be working with her and to present her new album as a first in Australia –  it’s thrilling,” commented Cosby.

Phil Brown, general manager of partnerships at Nightlife Music said the three participating venues will be able to offer their customers a one-off-money-can’t buy experience.

“It’s a triumph for Nightlife to be part of Robyn’s global sneak-peek party as selected venues and their clients will be among the first in the world to hear Honey,” Brown pointed out.

“Our technology means we can partner with music companies like Inertia to offer unrivalled fan experiences.

“We will be providing the platform for the Robyn parties through our entertainment platform and award-winning crowdDJ innovation, which the three venues have already adopted.”

Brown added that the Robyn party would continue after the album with Nightlife’s crowdDJ allowing fans to listen and choose their favourite Robyn songs.

“Not only will we be featuring the full album Honey but all her back catalogue as well,” he said. “It really is a Robyn party.”

Across five studio albums and a career spanning 25 years, Robyn has accumulated four UK top ten singles, five Grammy nominations, hundreds of millions of streams, and created memorable hits as Dancing On My Own, Call Your Girlfriend, Hang With Me and the #1 With Every Heartbeat.

She was last in Australia ten years ago at the 2008 V Festival, but she has maintained her committed fan base with two appearances in the triple j Hottest 100 in 2015.

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