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News October 27, 2015

Rio Caraeff joins virtual reality company Magic Leap

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Rio Caraeff joins virtual reality company Magic Leap

PRESS RELEASE:

Magic Leap announced today that it has appointedRio Caraeffas the company's Chief Content Officer.

Formerly Caraeff served as the President and CEO of Vevo, the world's leading all-premium music video and entertainment platform with over ten billion monthly video views globally. Prior to co-founding Vevo in 2009, Caraeff spent more than 20 years in technology, strategy & new business across all areas of entertainment for such companies as Universal Music Group, Sony Pictures Entertainment, Sony Digital Media Ventures, Sony Music Entertainment and Capitol Records Group.

In this newly-created role at Magic Leap, Caraeff will be responsible for the development, operations and business management of Magic Leap's cloud-based ecosystem and media network.

"I am excited to welcome Rio to the Magic Leap family. Rio grew up around musicians and computing, and he and I both share a love of creativity, art and technology," said CEORony Abovitz. "This mutual passion for building new mediums and experiences with artists and creatives is the heart and soul of Magic Leap."

"My head exploded when I first experienced what the Magic Leap team was working on," saidRio Caraeff. "It is certainly the most exciting development in media and technology that I've ever seen, which is why I had to do whatever it takes to join the talented team that Rony has assembled. Building out the network of services, applications and content experiences to bring some magic into the world is the mission and I could not be more thrilled to join."

About Magic Leap, Inc.
Magic Leap, Inc. is defining the future of computing, entertainment, communication, education, and play. As the leading pioneer in digital lightfield technology, Magic Leap is developing a new Mixed Reality computing platform that will enable people to interact with the world in ways never before possible. Magic Leap is headquartered in Dania Beach,Florida, with locations inSanta Cruz,Los Angeles,Mountain View,Seattle,Austin, the UK andNew Zealand.

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