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exclusive News September 6, 2022

Red Hill Entertainment Launches Turn-key Event Services Arm, Announces Promotions (EXCLUSIVE)

Senior Journalist, B2B
Red Hill Entertainment Launches Turn-key Event Services Arm, Announces Promotions (EXCLUSIVE)

Red Hill Entertainment is diving into third-party event services and solutions, TMN can exclusively reveal.

The country-leaning festival promoter launches a turn-key event services division, which its team hopes will help promoters and organisers deliver world-class events and fill the post-COVID skills and staff shortages gap.

Red Hill has experience in helping promoters, councils, and private businesses to “deliver their dream events,” reads an internal memo.

The live specialist worked with Live Nation, for Download 2020; with Support Act on its Headfirst conference; The Hills Are Alive Group for NYE on the Hill and Ocean Sounds festivals, and more.

In a related move, Kat Coppins is promoted to general manager after five years leading the event operations team.

Will Patson

Since joining the company in May 2018, Coppins has “continued to impress with her work, professionalism and dedication to delivering world class events,” comments co-founder Rhett Maclaren.

“Holding similar values to our own and having a passion and drive that inspires and delivers results and positive outcomes for the business and all those that are involved with our events.”

Coppins adds, “I look forward to shaping the future of Red Hill-owned music festivals while working with industry partners providing tailored event management services for the Australian Music Industry.”

It’s all change at Red Hill, as Will Patson rises to marketing manager, the business launches a fresh website, and confirms its two country music festivals will return in April 2023.

“Having grown out of COVID, Red Hill has now matured as a company and with that maturity has come opportunities for the team that have been loyal and worked hard over this challenging period,” notes Maclaren.

Looking ahead to 2023, Red Hill will continue to foster the country scene in Victoria, with the second addition of Goulburn Valley Country Music Festival in Shepparton, and the soon-to-be announced third addition of Gippsland Country Music Festival.

Kasey Chambers, Troy Cassar-Daley and The Wolfe Bothers will headline the Goulburn Valley show, set for Saturday April 1.

The Gippsland show will take place Saturday April 22.

Red Hill Entertainment was jointly founded by Maclaren and his brother Aidan, and UNIFIED Music Group CEO and founder Jaddan Comerford in 2014 and hosted its first event, UNIFY Gathering, a two day one-night heavy music camping festival in January 2015.

It was a sell-out with 3,000 tickets changing hands in a matter of hours.

Other events have included Land of Plenty, a 3,000 capacity one-day festival in Shepparton.


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