How PNAU broke US dance radio with ‘All Of Us’
“Exporting Australian artists is not easy,” etcetc general manager Aden Mullens tells TMN.
That might be putting it lightly, especially when it comes to breaking Aussies at US dance radio.
It’s something Mullens and his team at independent label etcetc have achieved alongside electronic trio PNAU, with the outfit’s new single ‘All Of Us’ featuring Ollie Gabriel added to SiriusXM’s BPM channel this week.
PNAU first broke Aussie radio’s Top 50 in 2001 with ‘Follow Me’ (#50).
Almost two decades later, ‘All Of Us’ is the #1 most-played track on Diplo’s Revolution on SiriusXM and is receiving high rotation on KNHC Seattle, as well as stations in Miami and Chicago.
Forming in 1999, it’s been a long road international success for PNAU, and Mullens reveals that the hard yards were put in with PNAU’s 2018 single ‘Go Bang’.
“For PNAU, we’d built a strategy around dance radio in the United States last year,” he says.
“That took us to a #1 Billboard Dance radio chart with ‘Go Bang’ and built in-roads for successive singles ‘Changa’ and now ‘All Of Us’ featuring Ollie Gabriel.”
Louisiana singer-songwriter Gabriel has no-doubt helped increase the track’s appeal in his native country, and the tune is climbing both the Mediabase Dance Radio Airplay Top 100 (#14) and the Billboard Dance/Mix Show Top 40 (#19).
“PNAU have found champions in key radio tastemakers like Geronimo at SiriusXM, who help expand their listenership in a market where domestic artists are extensive,” continues Mullens.
Their success on an international level comes off the back of a reinvigorated PNAU bursting back onto the scene in 2017 with ‘Chameleon’, which reached #9 locally on the TMN Hot 100 Airplay Chart.
It was their biggest radio single in Australia since ‘Follow Me’ reached #50 on the chart in 2001, and ‘Go Bang’ (#6) and ‘Solid Gold’ (#35) would also break the Top 50 in the years that followed.
“Thankful to say, there’s more to come from PNAU in the new year,” Mullens hints.
PNAU’s Nick Littlemore and Peter Hayes recently launched independent label Lab78 Records in collaboration with etcetc.