Peek inside the brand new Sony Music office in Melbourne
Sony Music have relocated to new flashy new premises in the music and creative hub of Richmond.
The brand-new digs include a purpose-built studio and writing room.
There is also a standalone space to create and film social media content, which the company says is amplified through its content division, The SGO Group (“Let’s Go”).
This creative space will also be used to develop podcasts and online video content series.
With multiple meeting rooms, Sony Music hopes the new office will be a “truly a unique home where artists, managers, media, retail, partners and staff can come together and collaborate”.
“Sony Music is incredibly committed to the Melbourne market and we have always recognised the importance of the Melbourne music industry, artists and business partners,” said Denis Handlin AO, Chairman & Chief Executive Officer, Australia & New Zealand and President, Asia, Sony Music Entertainment Australia.
“With these new premises, there will be far more creative opportunities coming out of our company in this city. We wanted to create a special environment for our artists and label partners to feel comfortable and we are excited to put our new studio and creative content space to full use.”
Sony Music has a longtime association with the Melbourne music scene.
Men At Work, John Farnham and Daryl Braithwaite, are all from Melbourne, and Sony Music continues to invest in local artists, including recently signed and developed Melbourne artists Tash Sultana, Illy and Billy Davis.
The company has also recently welcomed new labels, 123 Music, Cooking Vinyl, Lemon Tree Music and Unified, all of which are based in Melbourne.