News March 22, 2021

Peach PRC picked as Apple Music’s first Australian Up Next

Peach PRC picked as Apple Music’s first Australian Up Next

Apple Music has selected Peach PRC as the first artist to be featured in its new Australian Up Next local program, geared towards identifying and showcasing rising talent across Australia and New Zealand.

Growing up in Adelaide, Peach PRC went from writing and recording in her bedroom to becoming a social media phenomenon, with 1 million followers on TikTok.

Dropping out of school, she came up with the viral singles ‘Blondes’ (uploaded on to YouTube in 2019) and ‘Colourblind’, scored a record deal with Island Records Australia, and was asked by Yungblud to guest on his single ‘Parents’.

2021’s ‘Josh’ is the true-life story about her ex-boyfriend who kept trying to get in touch. It earned almost 5,000 Shazam’s in one month.

Peach PRC has been heavily playlisted since February 2021 across Apple Music’s major tentpole playlists like New Music Daily, A-List Pop, Breaking Pop, Pop Deluxe, New in Pop and Alt Pop.

She said she couldn’t quite believe the support.

“Being part of Apple’s Up Next Local is truly a surreal feeling, to have such a huge platform support me,” Peach PRC said.

“Like, it’s hard to even comprehend sometimes, but I truly am so beyond grateful for everything.”

She will be featured across Apple Music’s Australian Up Next playlist.

The curated Up Next playlist features a class of new and emerging artists, hand-picked by Apple Music editors from around the world.

The global Up Next roster of past talent includes Juice WLRD, Billie Eilish, Khalid, Amy Shark, 6lack, Daniel Caesar, H.E.R., Bad Bunny, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee and Arlo Parks.

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