Oztix renews ticketing deal with iconic Melbourne live music venue
The inner north venue was a major attraction in the 1970s and 1980s, and AC/DC, Skyhooks, Rose Tattoo, INXS, Men at Work and Midnight Oil were among those who tread its boards.
In 2015 it was relaunched by entrepreneurs Simone Ubaldi and Andrew Parisi, in collaboration with the ALH Group, with new production and an epic 14-metre-wide stage with uninterrupted views.
It played host to acts like King Gizzard and the Lizard Wizard, Sleater Kinney, Eagles of Death Metal, The Drones and You Am I.
Ubaldi says crowd attendance has grown each year for the past four years, attributing it to the agency’s marketing technology.
“When we first launched in 2015 there were plenty of people in the industry who told us it wouldn’t work, but Oztix was one of our early champions and we have benefitted hugely from the partnership,” Ubaldi points out.
“Oztix has a long history in the Australian music industry, they are well-connected, well-trusted and the partnership gave agents and promoters confidence.
“Their team was incredibly supportive in helping us to get set up, establish the brand and start building audiences.
“There were no stupid questions, no favours too big or small, and they were always fast to respond.
“As we started to gain traction and get some wins on the board, it was Oztix’s data and reporting that helped us to translate that success for agents and promoters.”
Brian Chladil, director and co-founder of Oztix, hailed The Croxton as “in the top echelon of premier independent venues nationally”.
“Oztix empowers our partners to grow with significant marketing support and powerful insights into customer data, and The Croxton is another top example of how we deliver on this,” he said.
“Technology is a big part of it, but just like Oztix, Simone and Andrew are fiercely independent operators who put their community of artists and patrons first.
“It’s a shared long-term view – it’s people, not a quick buck, that is the measure of success.”
Among entertainment venues ticketed Oztix are the Museum of Contemporary Art (Sydney), The Manning Bar (Sydney), The Cambridge Hotel (Newcastle), The Rosemount Hotel (Perth) and Solbar (Maroochydore).