Olivia Newton-John brand to expand with Primary Wave deal

Four-time Grammy-winning singer-songwriter actress and philanthropist, Olivia Newton-John, has gone into partnership with independent publisher Primary Wave Music.

The deal includes both masters and publishing assets owned by the singer.

These include ‘Physical, ‘I Honestly Love You’, and ‘Have You Never Been Mellow,’ as well as some of her biggest hits from the movie soundtracks Grease and Xanadu like the Oscar-nominated ‘Hopelessly Devoted to You’ and the US #1 smash ‘Magic.’

The UK-born Melbourne raised singer and Primary Wave will work together to help ensure her brand expands to even wider audiences.

She now has access to Primary Wave’s marketing, branding, Broadway, film/TV, and digital strategy teams, as well as their licensing and synch departments.

“I’ve been so blessed throughout my career to have worked with some of the greatest songwriters and producers who have helped me achieve my musical successes through the years,” she said.

“I’m excited about this partnership with Primary Wave as it will not only help introduce my music to new generations but, it will also allow us to create wonderful projects and opportunities for my longtime fans to enjoy all over again in new ways – while also bringing new music to them.”

Primary Wave CEO & founder Lawrence Mestel said he has admired Olivia for many decades.

“Her artistry, philanthropy, and grace as a human being are second to none,” he said. “She is the definition of an iconic artist who transcended the music business at her peak.”

With a career spanning more than five decades with 100 million albums sold worldwide, Newton-John’s successes include four Grammys, 10 #1 hits, and 15 Top 10 singles in the US.

In Australia, the singles which reached #1 were ‘Banks Of The Ohio’ (1971), ‘I Honestly Love You’ (1974), ‘You’re The One That I Want’ (1978) and ‘Physical’ (1981).

Her Aussie chart-toppers included Olivia’s Greatest Hits Vol. 2 (1982), Highlights From The Main Event with John Farnham and Anthony Warlow (1997), Two Strong Hearts Live with John Farnham (2015) and Friends For Christmas with Farnham (2016).

Her achievements in music and for cancer survivors saw her appointed a Companion (AC) of the Order of Australia and Dame Commander of the Order of the British Empire.