Nova’s Jane Elliott Joins Sound Story

Veteran PR professional Jane Elliott is the latest addition to the Sound Story team.

With effect from June 13, Elliott joins Sound Story as communications director, a new role.

Based in Melbourne, Elliott most recently served with NOVA Entertainment, where she has led the commercial radio network’s comms team as national publicity director for 15 years, and oversaw the group’s consumer communications and publicity strategy for launches including Smooth FM, its recent national extension, and more.

Also, she managed the publicity and media strategy for Nova’s Red Room both in Australia and across multiple global tours, launched various flagship radio shows across the Nova and Smooth networks, and executed campaigns and stakeholder management for the broadcaster’s podcast and radio streaming services.

Prior to that, she logged more than a decade in publicity positions with the Nine and Seven commercial TV networks.

At Sound Story, Elliott will drive new business and work across the agency’s portfolio of media and entertainment industry clients, overseeing strategy, corporate, crisis and internal communications, consumer and trade publicity, and executive and talent profile building.

Founded by Jake Challenor, the former publisher of brands The Music Network and Radio Today, founding executive editor of Variety Australia, and the current print editor of Rolling Stone AU/NZ magazine, Sound Story launched in March 2023.

Elliott joins GM Brian Lawlor, and first hire Zanda Wilson, the agency’s senior communications specialist.

Sound Story’s foundation clients include The Brag Media, publisher of TMN; tourism and live entertainment startup Cedar Mill Group; powerhouse K-pop agency SM Entertainment; talent management firm Marchmedia; and independent music giant UNIFIED Music Group.

Read more here.