Nickelodeon launches new music channel for kids on Foxtel
In replace of the axed music channels, Foxtel entered into a new partnership with ViacomCBS.
Nickelodeon will provide Aussie kids with a dedicated 24-hour channel, Nick Music, with “chart-topping hits by the world’s most popular artists”.
ViacomCBS said Nick Music on Foxtel will be a kid-friendly schedule of music videos.
“At Nickelodeon, kids come first, which is why we invest time and resources into understanding today’s generation of kids,” Nickelodeon’s ANZ general manager Ben Cox said.
“We know kids love music, especially here in Australia, but there are limited kid-friendly platforms available for them to consume this content.
“Nick Music fills this void, providing a new channel that kids will love and parents will trust.”
The new channel will launch on Wednesday (July 1), along with an expanded music-based portfolio of options to replace CMC, Max, [V] and Smooth TV.
Foxtel says the new agreement will provide subscribers with a “broader variety of music genres”, including a new kid-friendly music channel, all of which will be locally programmed.
From July 1, the new-look music line-up will cover rock and pop, contemporary and country, charts and dance, urban R&B, easy listening and the all-time classics.
The expanded portfolio will be owned and operated by ViacomCBS with the MTV and CMT-branded channels all programmed in Australia, for Australian audiences.
The new agreement also includes the renewal of channels Nickelodeon, Nick Jr. and MTV.