Sync of the Week: Supertramp

Supertramp
Give A Little Bit

Supertramp’s Give A Little Bit has been synced to Target’s yuletide campaign 'Give the perfect gift for less'. The ad makes excellent use of the song’s iconic status and feel-good sentiments as the act of giving and being with family at Christmas is made the focus of the holiday campaign.

Having already been licensed in several programs and adverts, the recording featured in the TV spot was produced by Rodger Hodgson. The ad will run nationally over the Christmas period on major free-to-air, pay TV and internet channels.

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