Eminem’s 'Killshot' video breaks YouTube record for hip hop debut
"I'd rather be 80-year-old me than 20-year-old you."
The video for Eminem’s Killshot generated 38.1 million views on YouTube in its first 24 hours.
According to the platform, it’s the biggest debut by a hip-hop video, and third biggest overall in YouTube’s history.
Part of the video’s click success is that, as a diss to Machine Gun Kelly and a response to MGK’s Rap Devil, features Kelly’s face with both a target and a giant X over his eyes.
Kanye West and Lil Pump, meanwhile, both broke their own all-time 24-hour view records with the debut of the collaboration I Love It.
The video generated 13.9 million views in its first 24 hours.
MGK’s Rap Devil entered the US Top 100 at #13.
It was a response to Eminem’s Kamikaze track Not Alike.
Reporting from inside the Australian music business since '94.
The video is sitting at 74 million views on YouTube and is #1 trending at the time of writing.
Killshot makes fun of MGK’s hair and compared him to nine-year-old social media phenomenon Lil Tay.
