New World Artists ink The Butterfly Effect to multi-market deal

New World Artists have signed The Butterfly Effect for Australia, New Zealand and Asia, marking the band’s first agency linkup in a decade.

The news breaks just as the Queensland hard-hitting band releases ‘Unbroken’, their first single in ten years.

The plan is to hit festivals, this morning confirming it has joined the lineup for next month’s The Good Things in December.

This will be the first festival appearance by the band – Ben Hall (drums), Clint Boge (lead vocals), Glenn Edmond (bass guitar) and Kurt Goedhart (lead guitar) – in 11 years.

“We could not be more pleased to welcome TBE into our family of artists,” said founder Owen Orford from his Gold Coast office.

“This Brisbane-based band of brothers have created world-class hard rock music and delivered incendiary live shows, since inception!”

The Butterfly Effect formed in 1999 in Brisbane and were quickly regarded as Aussie alternative music’s Big Three alongside Karnivool and Cog.

Their three albums went gold, and their legacy included triple j 100 and chart placements, DVDs, documentaries, Big Day Out main stage sets and overseas tours.

Exhausted from endless touring, they went on a hiatus in 2014. Two years later, when their records were re-released on vinyl, it re-ignited the spark to play together.

They hit stages around the country in 2018 and sold out the dates.

Explaining the inspiration behind the new single, Boge recalls, “I realised my whole world was falling apart, relationships were breaking down and everything I’d known was crumbling around me.

“With seemingly very little to hold onto I found an inner strength and the will to keep going, to keep getting out of bed although every part of me wanted to hide away from the world.

“This song and these lyrics represent that struggle, to remain unbroken.”

The Good Things lineup includes Parkway Drive, A Day To Remember, Karnivool, Simple Plan and Violent Soho.

Boge says, “There is always something so very special about playing a festival – the noise, the crowds, the vibe and the amazing camaraderie that brings people together.

“There is no other place we’d rather be, than sharing the stage with such an amazing line up – Australia has some of the most dedicated festival fans and we can’t wait to get amongst it.”