Network 10 axes music video show ‘The Loop’ after 400 episodes
The days of music videos on commercial free-to-air TV are officially over.
In a sign of the times, Network 10 confirmed on social media that it has axed The Loop after eight years and over 400 episodes.
The show, which premiered in January 2012, originally featured the top 20 songs from the iTunes chart each week.
In October the following year, it adopted a new format with news music, hit predictions and trending tweets. Its only competitor was ABC TV’s Rage.
Posting on Facebook today, the now CBS-owned broadcaster revealed the last show will air this Saturday (February 8) between 9am to 11.30am on 10 Peach.
Its hosts are Olivia Phyland and Hit Network entertainment reporter Justin Hill.
“I’m still in shock that Channel 10 let us come into the studio each week, laugh, joke, cartwheel around the studio… and then put it to air,” Hill told TMN.
“The Loop family all had one thing at heart and that was entertaining people every Saturday morning.”
Ex-The Loop host Scott Tweedie (R) now hosts E! News.
Executives from Ten have given no reason for the cancellation, but TMN did reach out for comment and to see if they had plans for a replacement show. The latter went unanswered.
“After eight years of great tunes, The Loop will air its final episode this Saturday on 10 Peach,” a Ten spokesperson told TMN.
“Host Liv Phyland is a valuable member of the Network ten family. She will be seen on our screens on Ten’s new travel show, Ten Travlr, as well as a number of other programs.”
Former host Scott Tweedie left The Loop last year after accepting an offer to co-host E! News in New York.
Other hosts over the years include radio stars Kent ‘Smallzy’ Small and Ash London.