Nathanael Cooper Leaves Journalism For Entertainment Publicity Role
Nathanael Cooper is switching gears, moving from journalism into a director of publicity role.
Cooper will become director of publicity at Michael Cassel Group, where he will spearhead the group’s Australian and global communication campaigns and strategy.
Previously, Cooper was the executive producer of audio at The Sydney Morning Herald and The Age. He also hosted the daily news podcast “Please Explain”.
His impact on the local music industry, however, is also notable.
Cooper was instrumental in telling the inside story of Sony Music Australia, including the downfall of its long-serving CEO Denis Handlin, investigations into the potential class action lawsuits, high-profile executive departures and what needs to happen next in the industry.
He also broke the story of Universal Music’s investigation into its workplace culture.
The new Sydney-based role is effective immediately and will see Cooper lead the communications strategy across productions and Michael Cassel Group, delivering campaigns for licensed Australian productions and international tours. He will also guide the PR efforts for new development productions, develop internal communications and oversee charitable giving and business-to-business communications.
Michael Cassel, producer and CEO, said: “Nathanael’s journalistic instincts, ability to tell great stories and his great love of theatre makes him the perfect appointment in this expanded role for our company.
“I look forward to Nathanael joining our extremely talented publicity team in continuing to share great stories about our amazing shows and those who create and bring them to life.”
Cooper said he was delighted to join Michael Cassel Group after covering the company since its inception.
“It has been thrilling to watch, from the outside, the incredible growth this company has seen in a remarkably short space of time. To have the opportunity to be in the room where it happens is a great honour,” he said.
“I became a journalist to share my love of theatre with other people, I am excited to continue doing that in a whole new way.”
Deeta Colvin will continue to oversee corporate communications and corporate relations.
Michael Cassel Group produces and creates musical and theatrical productions and live entertainment. It brought “The Lion King”, “Hamilton” and “Harry Potter and the Cursed Child” to Australia.
In addition, the company has a growing roster of talent which it represents, including former Prime Minister Julia Gillard.