Muso Reschedules Its Rise of the Pub Gig 500-Show Tour
Live entertainment booking and management platform Muso has rescheduled its Rise of the Pub Gig tour.
Set up to kickstart action in the live sector, it was delayed by COVID restrictions.
Now it’s back through June and July, with 500 shows to impact pub venues and musicians.
“After two years of turmoil, we’ve finally reached the time of no looking back,” stressed Muso co-founder Alan Jin.
“Musicians, venues and patrons alike are hungry for performances to return in intimate and high frequency settings.”
Jin added that the pub has long lived within the heart and soul of Australia’s live music scene.
“Many of Australia’s legacy acts cut their teeth in sweaty band rooms, performing to local crowds across the country as they gained loyal followers along the way,” he said.
“Often loud, experiential and raw, these performances went down multiple nights a week, providing a crucial incubator experience for artists and their communities.
“These events shaped what has become Australia’s vibrant and thriving music scene.”
To recreate a similar effect, the Rise of the Pub Gig tour will fund five gigs at 100 venues nationwide.
The idea is for venues to boost their patron numbers, and for musicians to get paid, hone their craft and get discovered.
The subsidy covers artist fees and social media promotion, as well as access to the Muso platform and team.
Muso will also help venues to establish new live music offerings.
Venues will be required to create a Muso account and will receive a training session before being aided to find the perfect musicians for their venue.
Muso already has thousands of artists signed on to its platform, with tools to discover them, a centralised calendar to keep track of bookings, and with integration with Facebook and the venue/artist websites.
“We hope the Rise of the Pub Gig tour will give venues the confidence they need to kickstart their original live music experiences and artists the much needed income boost they need,” Jin added.
“We want great talent to be heard once again.”
The initiative is supported by Creative Victoria, The City of Sydney and the Commonwealth Government’s RISE Fund.
This article originally appeared on The Industry Observer, which is now part of The Music Network.