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News October 27, 2015

MTV Australia to launch national club tour series

MTV Australia has announced its new national club tour series, Club MTV, is set to hit a bevy of Australian clubs in January 2015.

Club MTV will see nightclubs across the country ‘taken over’ with DJs, MTV hosts, Club MTV branding and giveaways.

Mike Connor, Music and Talent Manager at MTV Australia told TMN MTV is currently in conversation with several venues. “[…] but definitely want to hear from more.”

The tour will predominantly feature local DJs with a focus on promoting the local scene.

“Club MTV wants to operate at the heart of the local dance scene and provide local talent with amazing opportunities to do what they do best and get national exposure across the MTV channels,” Connor told TMN. “We will never say never to international talent for special events, but the premise of the brand is to support the local scene and local acts.

“Club MTV will give the local dance scene a platform to showcase some of our hottest upcoming talent and awesome venues through a national media network that is synonymous with music and youth,” Connor added. “Club MTV has the weight of the MTV brand and platforms, both on-air and online, to drive club goers into venues and support the local scene.

The program will be promoted across all MTV channels including MTV, MTV Music and MTV Dance while also being covered on air and online.

The weekly national Club MTV programming block will feature content from each club visit and is set to air on MTV Dance, Channel 810 on Foxtel, for two hours every Friday night from 7pm. The show will also be play local dance tracks.

Dance music has been a huge focus for MTV Australia over the past twelve months, as made evident by the recent launch of MTV Dance and the dance music website, www.mtvdance.com.au. Club MTV is an extension of the channel and website, into the events and clubbing space. The tour is currently operating in the club scene in the UK.

Online, the Club MTV hub on www.mtvdance.com.au will house all tour information, recaps on past tours, Club MTV photo galleries, editorial DJ bios and tour diaries.

The first Club MTV tour will kick off in January 2015 with tour dates, talent and locations to be announced in the coming weeks.

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