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Chart Analysis March 15, 2018

Most Added: Swift bests Mauboy in a riveting radio showdown

Charts & New Music Editor
Most Added: Swift bests Mauboy in a riveting radio showdown

Taylor Swift’s ‘Delicate’ is the Most Added song to radio this week as Jessica Mauboy’s Eurovision entry ‘#We Got Love’ crosses the line hot on Taylor’s heels.

KIIS and Nova were not shy in lending their support, adding both tracks across the board. As the race continued to tighten, ‘Delicate’ saw crucial high rotation adds from Hit Brisbane and Adelaide, as well as various Grant Broadcasters stations.

For the second week in a row, P!NK’s ‘Whatever You Want’ features in the Top 3 as Nova put its full weight behind the single. Meanwhile, Aussie music champion Ash London was never going to ignore the new version of Vera Blue’s ‘Lady Powers’ ft. Kodie Shane, pushing it into the Top 5 this week.

Finally, after the release of a remix of ‘Supercut’ featuringLorde’sNorth American tour companionsRun The Jewels, the original version gleamed some love from commercial this week, particularly across ACE, Hit and Nova Nights slots.

TOP 5 MOST ADDED TO RADIO

#1. Taylor Swift – ‘Delicate’ (BIG/UMA)

#2. Jessica Mauboy – ‘#We Got Love’ (SME)

#3. P!NK – ‘Whatever You Want’ (RCA/SME)

#4. Vera Blue ft. Kodie Shane – ‘Lady Powers’ (ISL/UMA)

#5. Lorde – ‘Supercut’ (UMA)

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