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Case Study • Conrad Sewell
Sony Music Australia release Conrad Sewell’s Ghosts & Heartaches with an integrated campaign across The Music Network and Radio Today.
Ghosts & Heartaches is the second EP by Australian singer songwriter Conrad Sewell, featuring two tracks Come Clean and Healing Hands.
It was a priority for Sony Music Australia to share the release with the industry, particularly music directors, TV producers and music supervisors.
An integrated campaign across both The Music Network and Radio Today platforms allowed Conrad Sewell’s release to be front-and-centre as readers engaged with other hyper-relevant industry content.
To achieve optimum cut-through, the campaign included display advertising on the websites and daily newsletters of The Music Network and Radio Today, as well as branded editorial.