Sync Watch February 1, 2021

Sync Watch: Channel 10 taps Lily Allen to promote MasterChef

Sync Watch: Channel 10 taps Lily Allen to promote MasterChef

MasterChef Australia is gearing up for its 2021 run, with the reinvigorated show using a Lily Allen track to build hype around its return.

Promotions began running on Channel 10 over the weekend, backed by Allen’s cover of Keane’s ‘Somewhere Only We Know’.

Allen’s version of the song was also used in 2013 for John Lewis’ iconic Christmas campaign in the UK.

Allen released the song on her 2014 album Sheezus via Parlophone, and Warner Music in Australia.

The show has used Katy Perry’s ‘Hot N Cold’ as its theme song since it began in 2009.

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