Major names in music come together for World Cancer Day
Major music names come together today for World Cancer Day (February 4), a global awareness-raising initiative by the Union for International Cancer Control.
Alessia Cara, Astrid S, Halsey, Jax Jones, Jonas Blue, Kris Wu, Luis Fonsi, Maggie Rogers, Nile Rodgers, Sabrina Carpenter, Shawn Mendes, Taboo and will.i.am are all confirmed.
Taboo of Black Eyed Peas and Nile Rodgers are themselves cancer survivors, while Rico’s record breaker Luis Fonsi’s long-time friend and former publicist was diagnosed with breast cancer.
World Cancer Day’s 2019-2021 campaign theme is ‘I Am and I Will’.
It is an empowering call for personal commitment and action taken now to reduce the growing burden of cancer.
Getting behind the ‘I Am and I Will’ campaign theme, artists committed to use their voice to raise awareness, make healthier lifestyle choices, champion the doctors and nurses making a difference, support cancer patients and survivors and fight for a cancer-free world.
Posing the question, “Who are you and what will you do?”, the artists challenge viewers to do something to make a difference this World Cancer Day.
Alessia Cara said: “I am committed to making healthier lifestyle choices in support of World Cancer Day and I encourage everyone to keep themselves and their loved ones informed on how they can lead super fulfilled and healthy lives.”
Added will.i.am, “This World Cancer Day, I will use my voice to raise awareness and my influence to make change.
“We all have the power to reduce the impact of cancer, so this 4th February, I will join the fight against cancer – please join us.”
The Union for International Cancer Control’s (UICC) World Cancer Day campaign is supported by Maitland/AMO and UMGB (Universal Music Group & Brands), who collaborated closely with the featured artists to create the videos in support of the UICC campaign.