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News May 13, 2021

UNIFIED Music Group & Bolster’s ‘Main Stage’ virtual forum is streaming on YouTube

Senior Journalist, B2B
UNIFIED Music Group & Bolster’s ‘Main Stage’ virtual forum is streaming on YouTube

As Australia’s live industry pushes forward post-pandemic — and takes the odd step back — virtual technology has increasingly connected music with audiences.

On April 29, the Main Stage virtual forum filled some of the gaping void left in the conference calendar.

Co-presented by UNIFIED Music Group and Melbourne entertainment and culture marketing agency Bolster in partnership with Creative Victoria, the event brought together media agencies, brands and the music industry, with artists and industry experts for a powwow delving into how each can work together.

From today, the full Main Stage programme is available for playback viewing on YouTube.

Watch Nina Las Vegas’ Main Stage Keynote:

“We were overwhelmed with the online engagement across the day and so humbled by the sheer amount of knowledge shared by so many experienced contributors,” comments UNIFIED’s Commercial Marketing Manager Michelle Rose.

“I am confident that we’ll see some really exciting collaborations off the back of these discussions, and look forward to seeing the positive results.”

The day’s itinerary stretched across nine hours, featuring insights from the likes of artists Illy, Tom Larkin (Shihad), Neil Morris (DRMNGNOW), Jake Taylor (In Hearts Wake), Nina Las Vegas, Mo’Ju and performances from Steve Cousins and Thandi Phoenix.

In addition to presentations, panel discussions, and live Q&As that unpacked the relationship between brands, artists and audiences, the event will also played host to speakers from companies such as UNIFIED, Bolster, Secret Sounds, Mushroom Creative House, and BRING, Universal Music for Brands.

Watch Mo’Ju’s Main Stage keynote:

Industry professionals on the line-up included Bonnie Dalton, Senior Manager Contemporary Music – Creative Victoria; James Clarke, Managing Director – Bolster; Cath Palfreyman, PR Manager – Nando’s Australia; Michelle Grace Hunder, Photographer – Her Sound Her Story; Annabelle Herd, Chief Executive Officer – ARIA; and Jaddan Comerford, Chief Executive Officer – UNIFIED Music Group.

Also, MCs Robbie Hicks & Lachlan Bradford of the Funny Business Podcast, which recently signed up with UNIFIED’s management division, made their on-screen debut on hosting duties.

Visit the Main Stage YouTube channel here.

In other news from UNIFIED Music Group, Sleep Walker are the latest act to sign with its specialist heavy label, UNFD.

The Grand Rapids, Michigan-based band — comprising guitarists Jake Impellizzeri and Jason Caudill, vocalist Hunter Courtright, drummer Frankie Mish, and bass player Aaron Lutas — celebrate their new label deal with the release of the single and music video for ‘Distance.’

The new track dropped Thursday and will appear on the rockers’ second album Alias, due out July 23 on UNFD.

Sleep Walker signs up just weeks after Savannah metal-outfit Vatican joined UNFD.

This year a milestone one for the Melbourne-based independent UNIFIED Music Group, which marks its official 10 year anniversary.

Watch Sleep Walker’s ‘Distance’:

This article originally appeared on The Industry Observer, which is now part of The Music Network.


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