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Chart Analysis March 14, 2022

Luude’s ‘Down Under’ featuring Colin Hay is now a U.K. Top 5 hit

Senior Journalist, B2B
Luude’s ‘Down Under’ featuring Colin Hay is now a U.K. Top 5 hit

Luude’s reimagined cut of Men at Work’s ‘Down Under’ has lifted into the upper crust of the U.K. chart for the very first time.

The Australian DJ and producer’s drum ‘n’ bass belter, which features vocals from Colin Hay, rises 6-5 on the latest Official U.K. Singles Chart, for a new peak position in its 10th week.

And based on sales and streams from the first 48 hours in the latest cycle, ‘Down Under’ isn’t going down.

The U.K. chart blast shows ‘Down Under’ holding its spot in a Top 5 dominated by acts from the British Isles, led by songs from Dave, Aitch/Ashanti, Lost Frequencies/Calum Scott and Belters Only featuring Jazzy.

Stream Luude’s ‘Down Under’:

A Top 5 single in the U.K. — a Top 5 global market – doesn’t just grow on trees.

For some context, Courtney Barnett has three Top 20 album titles, but never cracked the Top 10 on the singles chart.

DMAs and Gang of Youths have landed Top 10 albums there, but never a Top 10 single.

Nick Cave is an icon in the U.K., a place he has called home for decades. He has six Top 10 albums with The Bad Seeds, but never landed a Top 10 single.

‘Down Under’ benefits from surfing across multiple streaming playlists and by scoring support on BBC Radio 1, one of the tested springboards for mainstream success in the U.K.

And, of course, the original version is a bonafide classic.

Back in 1983, ‘Down Under’ logged three weeks at No. 1 on the U.K. chart, and to this date remains the band’s only track to reach the Top 20 (their next best is No. 21 for follow-up ‘Overkill’).

The song and its parent album, Business As Usual, simultaneously ruled the charts in the U.K. and U.S., and the band went on to win a Grammy Award for New Artist.

Luude’s ‘Down Under’ has led the Official Top 40 Singles survey in New Zealand, the track cracked the Billboard Global Excl. U.S. and entered the Top 10 on the ARIA Singles Chart, dipping 12-10 on the latest survey.

For his latest trick, he’s remixed The Verve’s “Bittersweet Symphony’ as a DnB floorfiller.  

Read more here and here

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